Business

Getting Started With WordPress

wordpress for beginners boulder co

If you’re just starting out on your quest for WordPress domination (or just building your own awesome site), the task can seem a bit overwhelming.  I have been working with wordpress for a little over 5 years now.  I started my Colorado Web Design business on Feb 28, 2011 (yes, I had to go and…

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We Aim to Try

boulder co web design

Franzy!  One of the more mellow WARPs on the Loon Mountain Ski Patrol and a good friend.  That was one of his sayings and it sort of stuck.  There’s a handful of amusing stories floating around the patrol alum.  Stories of heroism, tom-foolery, bravery, stupidity and yes, drunken exploits typically involving a hot tub, a…

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Get Your Nerd On!

fort collins web design

Put on your thinking caps today. We’re going to get a little nerdy here in mid-summer!  We have talked, a bunch, about the “big picture” of SEO. Important steps like doing your keyword research, optimizing your site with those phrases and making sure you have dedicated landing pages for the associated, targeted words. Digging down…

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Picking the Perfect Phrases (for SEO)

fort collins web design

Here’s hoping your 4th of July was explosive!  I read, this morning, that the Fort Collins police received 200 complaints about fireworks over the weekend.  This tells me 2 things.  First, I still don’t understand why fireworks are illegal.  Yes, they can be dangerous but so is a car, motorcycle, bicycle, big wheel and slip…

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A Little Keyword 101

If you have headed down the road of Search Engine Optimization, you are familiar with the importance of “keyword phrases”. These are the bread and butter of any organization’s SEO strategy and are the “meat” in the Internet marketing sandwich. (or soy burger if you prefer!) Using the data from your google analytics account, we…

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Riding the mobile wave

Is your website mobile-friendly? Is it “responsive”? (that’s the fancy term for “viewable on a mobile device.) We really don’t have a choice in today’s online marketplace. If your visitors are exploring companies like yours on their phones and tablets, you had better be making some adjustments to your site. You have a couple of…

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Coming In For A Landing

We have certainly covered “content” being the best thing for your website and one of the best strategies for SEO (search engine optimization), but what about creating a place for that content to live?  With my Fort Collins SEO business, I work with businesses every day to optimize their pages and create custom pages with…

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Know Your Audience

We get asked, quite often, which is the best platform (media outlet) in which to market my business. There is no question Ridgeview Technology provides a wide array of marketing resources with Facebook, Twitter and Blogging services along with a whole host of other marketing programs, including search engine optimization and website development.  All of…

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ROI Recall

ROI is such a loaded term in the social media world. You have to be able to somehow quantify the value of “soft-cost” items. What is the value of your stationary to your business? How about the receptionist? the cleaning company? These are all critical pieces of the pie that create your company and your…

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Follow The Bouncing Bounce-Rate

We all know Internet traffic numbers are important to our business (if we have an online presence!). Another key factor is what those visitors are doing once they get to your site. We always want to see our “bounce-rate” dropping. A “bounce” is a visitor landing on a page (typically the home page) and immediately…

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