Internet Marketing

Check Yo Self!

boulder seo results

All the SEO efforts in the world will do you no good if you fail to evaluate your results. Much like anything you strive for, losing weight, gaining muscle, learning a new skill, etc., you won’t really know if you are improving if you don’t measure it somehow. I’m not going to get into S.M.A.R.T.…

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Get Your Nerd On!

fort collins web design

Put on your thinking caps today. We’re going to get a little nerdy here in mid-summer!  We have talked, a bunch, about the “big picture” of SEO. Important steps like doing your keyword research, optimizing your site with those phrases and making sure you have dedicated landing pages for the associated, targeted words. Digging down…

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Stuck On Statistics

Statistics is not just a hard word to say but also a challenging thing to wrap your brain around from a marketing perspective. You can learn a lot about your visitors and “potential” visitors by reviewing your website traffic, visitor behavior patterns, newsletter/social media posting data and even tracking the flow of those visitors through…

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Get The Word Out!

This week’s tip comes to us from the land of the Ginsu knives, the Magic Bullet, Tony Little’s Gazelle or even the Snuggie. The main thing these items have in common, besides making you blush when you admit you own one (or MORE than 1, in the case of the Snuggie), is that they were…

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What do you mean I have to PAY for Facebook?

Sure, Facebook is free. It is free to sign up. It is free to create a business/fan page. It is free to post updates about your business, images, videos, etc. It is free to build your very own “views” and add Youtube videos, contact options, and a bevy of other free apps and functions. But…

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Know Your Audience

We get asked, quite often, which is the best platform (media outlet) in which to market my business. There is no question Ridgeview Technology provides a wide array of marketing resources with Facebook, Twitter and Blogging services along with a whole host of other marketing programs, including search engine optimization and website development.  All of…

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ROI Recall

ROI is such a loaded term in the social media world. You have to be able to somehow quantify the value of “soft-cost” items. What is the value of your stationary to your business? How about the receptionist? the cleaning company? These are all critical pieces of the pie that create your company and your…

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