SEO

Keyword Research 101

The first step in any SEO (Search Engine Optimization) campaign is to establish the most commercially valuable keyword phrases to target. By using Google’s (free) Keyword Planner Tool  you are able to enter as many phrases into the application as desired. The tool will then evaluate, not only the phrases that you entered, but will offer…

Read More

Consistently Creating Compelling Content

So often we see a business dive, head-first, into an online marketing venture without fully planning some sort of strategy. Most recently the social media boom has business owners scrambling to get in on the fun. While we are huge proponents of getting your business involved with social media, a word of caution is to…

Read More

ROI Recall

ROI is such a loaded term in the social media world. You have to be able to somehow quantify the value of “soft-cost” items. What is the value of your stationary to your business? How about the receptionist? the cleaning company? These are all critical pieces of the pie that create your company and your…

Read More

Follow The Bouncing Bounce-Rate

We all know Internet traffic numbers are important to our business (if we have an online presence!). Another key factor is what those visitors are doing once they get to your site. We always want to see our “bounce-rate” dropping. A “bounce” is a visitor landing on a page (typically the home page) and immediately…

Read More