Phew, that was a gap and a half

Phew, that was a gap and a half

OK, so I just realized I’ve become the plumber with the leaky faucet and the cobbler with no shoes.  I tend to preach (nicely) to my clients about content being king.  Then I go and ignore my website and blog for a few months. Not cool.  I’m here to remedy...

A Little Keyword 101

If you have headed down the road of Search Engine Optimization, you are familiar with the importance of “keyword phrases”. These are the bread and butter of any organization’s SEO strategy and are the “meat” in the Internet marketing...

Who’s Searching What?

As I mentioned earlier, knowing what people are searching for, to find your website, is very important to your overall SEO and marketing strategy. I tend to look at this data in two different ways. On the one hand, the group of people that are already searching for...

Stuck On Statistics

Statistics is not just a hard word to say but also a challenging thing to wrap your brain around from a marketing perspective. You can learn a lot about your visitors and “potential” visitors by reviewing your website traffic, visitor behavior patterns,...

Constantly Consistent

Add a little consistency to your page. If you are stuck with an older, perhaps “outdated” website, the chore of updating it might be a little more than you want to tackle. As I keep praising the idea of “content is king”, you might be dreading...

Get The Word Out!

This week’s tip comes to us from the land of the Ginsu knives, the Magic Bullet, Tony Little’s Gazelle or even the Snuggie. The main thing these items have in common, besides making you blush when you admit you own one (or MORE than 1, in the case of the...