Blogging for Business

Congratulations!!You have taken the first steps towards joining the online world of blogging and increasing your exposure to your existing clients.  Moreover, you will also find this becomes a great way to attract new clients as well.  Enjoy!!

Lesson 1:

Signing up for WordPress.  This entire series is based on the single most popular blogging platform out there today.  Over the years, WordPress has not only developed a massive following, but has also created an enormous community of fans that are always developing new tools and techniques to get more out of the program.  These days, there is virtually NOTHING you cannot make your website do by using the WordPress platform.  And best of all…. It’s FREE!

Lesson 2:

Settings.  This is where we begin.  It all starts with the “Dashboard” and takes off from there.  You’ll adjust your settings for how people interact with you, the name of your blog and the general layout of the pages and posts (we’ll get to those later!)

Lesson 3:

It’s all about YOU!  Create your user profile, your username and fill in as much (or as little) about yourself as you want the world to know.

Lesson 4:

In this lesson, once again we turn to the WordPress dashboard’s left hand menu. This time you will be looking under the “Appearance” pane. This area controls the look of your business blog. For the purpose of this lesson, we will be focusing on the “Themes” sub menu.

Lesson 5:

When customizing Twenty Ten you still deal with the appearance pane in the WordPress menu. You can access the customization options in the actual menu or you can reach them from the Themes page from last lesson

Lesson 6:

Also in the appearance menu is a submenu for “widgets”. The widget area of your theme is where you can place widgets that add functionality to your blog. Widgets are designed to provide a simple way to arrange the various elements of your sidebar and footer content without having to change any code.

Lesson 7:

Now we begin to build the blog. The first step is to create a couple of pages. Once you know how to do this you can replicate the process and create as many pages as you want. I think you should keep it simple though and only have a couple pages.

Lesson 8:

Last lesson we looked at the page editor in general. The goal was to get comfortable enough to be able to create your own pages. This lesson will look at creating the first one.

Lesson 9:

Last lesson looked at how to create your About page. It was pretty straight forward. Luckily, any page you want to create
essentially follows the same steps. There is one type of page that requires a slightly different tactic and it is the Contact page. I suggest every business blog include this page because it allows your web visitors to easily get in contact with you.

Lesson 10:

This is where your posts will show up. Your blog will list your posts in handy chronological order. The power in blogging lies within the posts. They will make up the majority of your content. Blogs make it very easy to consistently add this content. Regularly posting is the key to a successful blog.